Veterans launch new coffee start-up, honour ANZAC heritage
By: Liam Garman
Veteran-owned TWENTYFIVEFOUR has officially launched their new gunfire coffee range, influenced by the ANZAC “gunfire” tradition of drinking rum and whiskey-infused coffee before the battle.
The company’s gunfire brews are non-alcoholic and ready-to-drink cold-pressed coffees, motivated by the ANZAC tradition of drinking rum and whisky coffee blends to honour lost comrades and comfort diggers before the battle.
The cold-pressed coffees come in two blends, Gunfire Traditional and Gunfire Reviver which have rum and whisky aromas, respectively.
According to the start-up, the coffee beans become infused with these flavours during the aging process in rum and whisky barrels before roasting.
“With 13 of the founding team veterans, we had a vision to honour the significance of ANZAC’s past, present and future, by creating a product that both modernised the coffee drinking experience, while paying homage to our veterans and the important role coffee has played in the history of our armed forces,” Kyle Arnold, former Australian Navy clearance diver and founder of TWENTYFIVEFOUR said.
“For more than a century, coffee has been a ritual of camaraderie for Australian soldiers. Fast forward to today, and coffee has become an iconic Australian pastime with our nation recognised as one of the most discerning in the world when it comes to recognising and enjoying good coffee.”
According to Arnold, the start-up uses a proprietary cold-pressed method to make the brews which are both sugar and dairy-free.
In addition to the ready-to-drink cans, TWENTYFIVEFOUR also retails whole beans for brewing at home. Both the cans and the beans are sourced from a family farm in Colombia.
The name of the start-up was inspired by Anzac Day to pay respect to Australian service people, with the motto “for Troopers, by Troopers”.
“As a brand, we not only wanted to brew high-quality and delicious coffee products but also operate in a way that would inspire conversation about the role of our veterans and the challenges they face as they return to life after service,” Arnold continued.
“We know first-hand the struggles returning service personnel face, which is why our brand is not just about a good product, but also a force for good in supporting Aussie veterans, whether through donations or considered partnerships with the organisations that take care of our troops.”